Our Mission

We’re Charlotte and Andy… partners in life, parents, and two people who believe that looking after your health shouldn’t be complicated.

Andy has been passionate about fitness since his teens, constantly evolving his approach to training, performance, and recovery. Charlotte’s journey has been more gradual (and probably more relatable).

Stopping smoking, eating cleaner, making better choices one step at a time. It wasn’t one big moment. It was a slow, steady shift toward wanting to feel better, and wanting to be better.

The real turning point? Watching our daughter grow up.

She’s eight now. She drinks water by choice and eats 2-3 apples every day. She eats well, thinks about what goes into her body, and honestly puts most adults to shame. We can’t always sit down together for every meal, but we make sure that when we do, it counts. Seeing her make those choices without being pushed into them made us realise something: the habits we model matter more than anything we say.

That’s when health stopped being something we did occasionally and became something we actually lived.

 

The Problem With the Supplement World

Here’s the thing nobody tells you when you walk into a supplement store or start Googling what you should be taking: it’s overwhelming. And a lot of it is deliberately so.

Big brands talk a big game. But when you start reading the labels — really reading them — you realise that not everything is as it seems. Products bulked out with fillers. Dosages too low to make a real difference. Marketing designed to impress rather than inform.

We’re not experts in everything. We’re not scientists or nutritionists. But we are people who got frustrated with the confusion, did the research, and started to understand what actually matters; what’s in a supplement, whether you’re getting what you think you’re getting, and crucially, what else needs to change for it to actually work.

Because here’s what most brands won’t tell you: no supplement works in isolation. Sometimes you need to make other adjustments – to your diet, your routine, your lifestyle — before a supplement can do what it’s supposed to do. Understanding that changed everything for us.

 

Why I Want 2 Be Exists

We started I Want 2 Be because we wanted something simple.

Not thousands of products. Not confusing claims. Not flashy marketing from brands more interested in their margins than your results.

Just: here’s what works, here’s why, here’s the simplest way to start.

That’s why we curate everything we sell. That’s why we built bundles around real outcomes — sleep, focus, recovery, longevity — instead of just listing ingredients. And that’s why every product description, every blog post, and every stack recommendation is written to help you understand what you’re taking and why.

We’re not here to sell you everything. We’re here to help you find what’s right for you.

 

What “I Want 2 Be” Means to Us

For me, I Want 2 Be is a lifeline.

I don’t have it all figured out. I’m not a nutritionist or a personal trainer. But I’ve learned that you can piece together a healthier version of yourself: one supplement, one habit, one small change at a time (and consistency!!).

I wasn’t anti-supplement before this journey but it just hadn’t really occurred to me how much of a difference the right supplements could make for me. Starting this business opened my eyes to just how much is out there but more importantly, that everyone’s needs are different. There is NO one-size-fits-all answer.

For me personally, Berberine has helped me curb sugar cravings in a way nothing else did. I recently added electrolytes to my daily stack and honestly I can genuinely feel the difference. My energy is better, my progress has picked up. It’s been slow and steady, but it’s real.

That’s what I want I Want 2 Be to be for you. A starting point. A door opener. A place that helps you figure out what YOUR body needs, and gives you the tools to act on it.

Better. Stronger. Clearer. Longer.

Whatever your version of better looks like — more energy for the people who matter, sharper thinking at work, feeling genuinely well rather than just functional — that’s what this is for.

I Want 2 Be is the question we ask ourselves every day. And it’s the question we want to help you answer.

 

Why We’re Here

  • To cut through the noise and show you what actually works
  • To give you simple, honest guidance without the marketing fluff
  • To curate stacks and routines that make a real difference
  • To build a community of people striving for strength, clarity, and longevity

 

LET’S GROW TOGETHER

This isn’t just our journey — it’s yours too.

Whether you’re just starting out or already deep into your health journey, we’d genuinely love to hear from you.

Found a supplement that’s changed things for you? Tell us about it.

On your own journey and want to share what’s working? We’re all ears.

And if there’s something you’re looking for that you can’t find on our shelves — let us know.

We’re constantly growing our range and your feedback directly shapes what we stock next. This is a community, not just a shop.

👉 Explore Our Supplement Stacks

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